Product counterfeiting and gray market trading are risks to effectively all brands, from the most well-known to the most recent. This menace is bold and daring in emerging countries, with outright fakes surfacing in the open market. The problem is just as inescapable in industrialized countries, thanks to online sales of counterfeit products through e-commerce platforms. The negative significances of counterfeiting are self-evident, but there are two additional major issues that brand owners are concerned about today. One is the prerequisite to stay up with interactive packaging technology in order to engage consumers. Simultaneously, constantly increasing worldwide supply networks make it impossible to know where your items are and whether they are being promoted as intended. The current developments in the field of linked packaging have the potential to address three product challenges protection, engagement, and traceability while also providing strong supply chain insigh...